BTW If you don’t know what Billionaire Boys Club is, you need to drag your head from under that damp, fetid rock you’ve been stuck under.

THE ICE CREAM STORE will drop their 3rd delivery for the Billionaire Boys Club’s diffusion line SPACE BEACH this weekend. The collection revolves largely around the ray-gun logo and can be seen over quite a few mediums including scarves, belt buckles, ties, hats and other more refined pieces. Available on October 11th, 2009 at THE ICE CREAM STORE in Tokyo.

Source: hypebeast

Whenever I hear the word diffusion I get icy fingers of doom creeping up my spine. Diffusion usually means – shit. And slapped with the brand name – makes everyone all hyped for it.

For example: Jacobs by Marc Jacobs for Marc by Marc Jacobs for Marc Jacobs. Yes it exists, I know because my purse is from there. And I didn’t purchase it because it bears the MJ logo, I bought it because it was a useful size, orange and $20.

Everything in that store is covered with the Marc Jacobs name and everyone goes into rhapsodies over it. I’m not sure why. I hate it when you can see the designer’s name on everything. But I digress.

I’m not sure whether to laugh or cry when I imagine how many people will go mad for this, and be buying and wearing this dip-dyed polo neck…