Design, Lifestyle, Technology, esper Picks - Written by Marc on Wednesday, January 20, 2010 1:16 - 0 Comments

Introducing Nike’s True City iPhone App

Alright so basically 99.99 % of you own an iPhone, or if you’re like me, you are part of the minority that doesn’t and constantly suffer from phone envy every time you hear about some new app that performs miracles. Well, for all of you sneakerheads out there, Nike Sportswear has done just that.

The app, called True City, provides users with a unique insight into six European cities (London, Milan, Berlin, Amsterdam and Paris), making the hidden visible through the knowledge and insight of Nike Insiders- local tastemakers who pride themselves on being at the forefront of things happening in their cities. Locations can be easily tagged, described and rated, helping you locate those hard-to-find sneaker boutiques! True City is not just another digital guidebook app, it’s a powerful combination of premium, geo-tagged content, the latest iPhone technologies and social media integration- all updated in real-time by real people.

An added bonus is that through True City, you have access to exclusive preview information about upcoming events and product launches.

Check it out for yourself! It’s now free to download through the iTunes App Store.

Words by Kate Bracero



Leave a Reply

Comment

Most Popular Content

Sign-Up For Our Newsletter



Music, Music News - Jul 8, 2010 16:39 - 0 Comments

Brodinski | The ‘Best Of Everything’ Mixtapes

More In Music


Misc - Jul 21, 2010 14:36 - 0 Comments

Mercury Music Prize Nominees – A Rundown

More In Misc


Fashion, Interviews, esper Picks - Jul 20, 2010 17:34 - 0 Comments

esper Feature – Varun Sardana

More In Fashion